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By Cielo Marte
In the late 90s and early 2000s, the Food Network and various smaller TV channels seemed to monopolize cooking shows. It created celebrity chef magnates like Emeril Lagasse, Bobby Flay, Giada De Laurentis, and many others. Celebrity shows not only allowed for these chefs to jump between their entertainment platforms to their roles as chefs in their own respective restaurants, but it opened doors for other non-chef celebrities to do the same. Nowadays, the Hollywood trend for celebrities to jump into the cooking world has not only expanded their viewer platform, but has allowed for them to be viewed in a different manner.
One of the biggest proponents into this jump is one of the most popular celebrity chefs, Rachael Ray. With over a $100 million dollars in cookbook sales and TV endorsements, she has grown into popularity with shows like 30 Minute Meals and $40 Dollars A Day. Rachael Ray has become a household name with her cooking show empire, all without even opening a single restaurant. Due to her unconventional success, a new image of who should be hosting cooking shows has since shifted. Since then, it was no longer just the elite chefs who could host their cooking shows. Those with little to no experience in a restaurant-based kitchen could still share their recipes. With her status of “unofficial” celebrity chef, she has thus opened a door for other celebrities who want to expand their popularity within the cooking world. With a wide range of viewers, celebrities who expand into creating or participating into cooking shows allow for them to be viewed in a different manner. The image of a “Hollywood star” is broken into an image that is more relatable to its viewers. For example, such celebrities like Chrissy Teigen, Khloe Kardashian, Kylie Jenner, and Karrueche Tran have all created their own cooking shows/series. Not only does a cooking segment allow for the viewer to see them in a setting that is familiar to its viewers, but also allows for their actions and dialogue to seem more relatable. Cooking shows have become a new platform for celebrities to not only show their own recipes, but also allows a “peek” into their daily lives. As the evolution of food shows continues, it has developed into a medium between the seemingly unattainable celebrity lifestyle and the “just like us” persona
In the late 90s and early 2000s, the Food Network and various smaller TV channels seemed to monopolize cooking shows. It created celebrity chef magnates like Emeril Lagasse, Bobby Flay, Giada De Laurentis, and many others. Celebrity shows not only allowed for these chefs to jump between their entertainment platforms to their roles as chefs in their own respective restaurants, but it opened doors for other non-chef celebrities to do the same. Nowadays, the Hollywood trend for celebrities to jump into the cooking world has not only expanded their viewer platform, but has allowed for them to be viewed in a different manner.
One of the biggest proponents into this jump is one of the most popular celebrity chefs, Rachael Ray. With over a $100 million dollars in cookbook sales and TV endorsements, she has grown into popularity with shows like 30 Minute Meals and $40 Dollars A Day. Rachael Ray has become a household name with her cooking show empire, all without even opening a single restaurant. Due to her unconventional success, a new image of who should be hosting cooking shows has since shifted. Since then, it was no longer just the elite chefs who could host their cooking shows. Those with little to no experience in a restaurant-based kitchen could still share their recipes. With her status of “unofficial” celebrity chef, she has thus opened a door for other celebrities who want to expand their popularity within the cooking world. With a wide range of viewers, celebrities who expand into creating or participating into cooking shows allow for them to be viewed in a different manner. The image of a “Hollywood star” is broken into an image that is more relatable to its viewers. For example, such celebrities like Chrissy Teigen, Khloe Kardashian, Kylie Jenner, and Karrueche Tran have all created their own cooking shows/series. Not only does a cooking segment allow for the viewer to see them in a setting that is familiar to its viewers, but also allows for their actions and dialogue to seem more relatable. Cooking shows have become a new platform for celebrities to not only show their own recipes, but also allows a “peek” into their daily lives. As the evolution of food shows continues, it has developed into a medium between the seemingly unattainable celebrity lifestyle and the “just like us” persona