Written By: Miguel Mendez
The Tasty videos seen by millions of people are the creation of Buzzfeed, an American internet media entertainment company. The videos are typically short, one to two minutes and they present the creation of a recipe. While they can range from basic recipes to more complicated meals, what makes the videos so appealing is the simplicity in which they are presented. This allows any person, whether they are good at cooking or not, to make a variety of different dishes. The success of the tasty videos has inspired various spin-offs as well as many different channels attempting to capitalize on that success with similar videos. Tasty videos are made for an international audience, with videos made for Brazilian, Spanish, French, German, Japanese, and Arab cuisine.
As mentioned before, it is the simplicity of these videos that has allowed them to become so popular. The videos currently have over 84 million followers on Facebook, and the spin-offs attract millions of viewers as well. The Tasty videos are related to the convenience and identity concepts of food. Convenience because of the simplicity which allows for ease of preparation. Also convenient through price because the recipe’s need not be expensive to make. Given that the videos have been so successful, the expansion to an international scale has made it easier for people to experience and create other cultures creations. It allows for the recognition and expansion of the viewer’s personal identity.
As mentioned before, it is the simplicity of these videos that has allowed them to become so popular. The videos currently have over 84 million followers on Facebook, and the spin-offs attract millions of viewers as well. The Tasty videos are related to the convenience and identity concepts of food. Convenience because of the simplicity which allows for ease of preparation. Also convenient through price because the recipe’s need not be expensive to make. Given that the videos have been so successful, the expansion to an international scale has made it easier for people to experience and create other cultures creations. It allows for the recognition and expansion of the viewer’s personal identity.